Over millennia human well-being has benefited from ecosystems, not only through tangible goods, but also through intangible assets known as cultural ecosystem services. Despite growing research over the last decade, cultural services assessment still remains arbitrary and is largely limited to marketable services such as tourism. Evident difficulties in standardizing definitions and measurements have challenged cultural services accounting in decision making processes. However, the imminent formation of the Intergovernmental Platform on Biodiversity and Ecosystem Services offers an opportunity to counterbalance this misrepresentation by establishing a scientific basis for consistently assessing cultural services. In that regard, the current review intends to facilitate discussion investigating the current state of cultural services accounting by offering an appraisal of existing evidence regarding cultural services indicator quality. The current review builds on scientifically recognized frameworks to develop a holistic understanding of how cultural services indicators are conceived within ecosystem services research. Among the measures found, benefit indicators were most frequently used for assessing inspirational, educational and recreational services. A broad variety of methods for accounting cultural services was found, mainly due to the varied aims of the studies. Most of the cultural services indicators were deficient concerning their clarity of definitions, purposes and understanding of the processes to be measured and referring only marginally to tradeoffs and bundles with other services. Only 17% performed multitemporal assessments and 23% used spatially explicit information. It seems that cultural services indicators quality could be greatly enhanced by investing more effort towards involving relevant stakeholders in conceptualization and communication phases, using participatory mapping tools to enhance visibility.
Agroecosystems are vital for supplying ecosystem services to human society, but most modern farming practices impact detrimentally on the environment. Public agricultural support policies have been critically important in influencing the transformation of the farm sectors; however, few of them have been dedicated to enhancing ecosystem services beyond agricultural commodities. The largest agricultural support system worldwide, the European Common Agricultural Policy (CAP), has now come to a critical point, as major decisions concerning its design and implementation after 2013 are about to be taken. The debate on this reform process presents a unique opportunity to trigger a transition from commodity-based subsidy policies to policies centered on efficient provision of ecosystem services from agricultural land. To prompt such discussion, we formulate key recommendations informed by a review of ecosystem services literature and address verifiable links to human well-being, non-market valuation for balanced services provision, treatment of ecosystem services bundles, site-specific and regionalized approaches, matching spatial scales for different ecosystem services, funding permanence for payment schemes, strong monitoring and adaptive approaches to tackling uncertainties, and coherent cross-sectoral policy design. If these issues were to be considered in formulating and implementing future CAP, it might become an exemplar for redirecting agricultural policies elsewhere in the world towards sustainability.